Phase II
BESGB bus ad campaign with 4 different designs reflecting the school motto: "Learners Today, Leaders Tomorrow". Special emphasis was given to the concept of leaders in each design while relating to the students who are inside. The door side of the bus has much less space and was used to highlight the logo and the 180+ years the school has been open.
Design 1: A Future Leader at Every Stop
Design 2: Future Leaders Aboard our Bus
Design 3: Future Leaders on the Way
Design 4: Building Leaders & Champions
These are the buses used when BESGB students have sports events and competitions ;)
The devil is in the details
Front numbers
Front logo
Back numbers
Caution sign
Behind the Scenes
A little look at all the work that went into designing and redesigning...
Working on such a large-scale, detailed project certainly had its challenges. It took some fine-tuning to finally get the proportions and details just right.
Test run for the design
Working to get the exact proportions
The BESGB fleet
Phase I
This was the first design I made, the wave was made up of three different elements that created a dynamic movement throughout the design. But the waves were a nightmare to get just right during the installation.
That, in turn, led to a major change in phase II: Simplify the wave! And that is how the single yellow wave in the top designs came to be...
